DIY not DOA

The Pavilion guide to hosting your own cultural centre

by RAF KATIGBAK

For 29 days this past February, a dingy former video arcade in the armpit of the downtown core became one of the hottest young artistic centres in Montreal. Set up amid the cultural carnival of lower St-Laurent, Pavilion (run by Maryse Larivière and Robin Simpson) became a space where young visual artists met indie bands, who met fashion designers, who met experimental musicians and club DJs.

Conceived as a "temporary nomadic cultural centre," Pavilion set out to unify the art scene and bring people from disparate social circles together under one mystery-stained roof. The good news is that it worked. The bad news is that it's over. But it doesn't have to be. For those of you not satisfied with the status quo, here's Simpson and Larivière's guide to setting up your own temporary cultural centre in six easy steps.

Solidify your concept. "Figure out exactly what it is you want to do. Take your big dreams and fit them into one paragraph - careful planning at this stage will help you get sponsors later on. Be creative and be rebellious. Remember that everything is possible. But plan everything, make a budget and put everything on a timeline. Get a mentor to guide you. Ask questions and seek criticism."

Find the key players. "With your newly solidified concept, connect with the artists and musicians that will help make your idea come to life. It's also time to start spreading the word. Call all your friends and get them involved. Exchange skills with them."

Find a space. "Securing a space first will help you snag sponsors. Take a walk or a bike ride in your 'hood. Look for places for rent by the landlord, it's easier to deal directly with the owner. Ask for capacity, look for a fire exit, exit signs, multiple bathrooms, all the things you would find in any commerce. Once you've found the space and the landlord agrees to the terms (get everything in writing!), call the municipality and outline your event. They'll send over an inspector and he'll tell you what you need to get it in working order - fire safety is their major concern but stay calm, the city is your friend, so don't be afraid! Be prepared to spend money on the Occupation Permit (from the municipality) and Reunion Permit (temporary liquor licence from the Régie des alcools)."

Find sponsors. "With the space secure it's time to alleviate some of the costs (hint: alcohol sponsors are key). They'll exchange deals on product (booze, sound equipment etc.) for exposure (logos on flyers, posters, banners at the space). Don't forget to approach small businesses that might share your aspirations and inspirations. Hustle. Be prepared to spend your own money."

Promote. "Go outside your circles and target people you wouldn't normally talk to - it's the greatest opportunity to meet new friends. Use as many media outlets as possible to reach your public effectively, and do it in advance. Personally invite and call as many people as you can to create genuine connections inside and outside the communities and networks you live in."

Have fun. "Be fuelled by passion, inspiration and emotion, then you're sure to throw a great event. Don't be afraid to try to make money. Don't be modest, but be honest. Smile and, above all, enjoy!"

For more info check out www.pavilionprojects.com. Download the application for the Reunion Permit at www.racj.gouv.qc.ca