#2 is #1: When a bunch of advertising geeks in Charleston, South Carolina, decided to create a fictional brand of water called Outhouse Springs as a prank/research product, they never thought that their billboard campaign, including slogans like "Originally in Cans" and "It's #1, not #2," would lead to demand for an actual toilet-themed bottled water. But they were wrong. The coprophilic thirst-quencher is now being sold for real at 24 Piggly Wiggly supermarkets, with the profits going to benefit a historical lighthouse. Tinkle about it at www.outhousesprings.com.

Animal house: A very bitter man gets divorced. His ex-wife is a rabid Beanie Baby collector who owns over 1,000. She leaves a few behind accidentally. He takes the opportunity to sell them on eBay under the banner "Collection of 26 Beanie Babies from Ex-Wife." He plans to spend the money at Home Depot. Someone accuses him of malfeasance. Hilarity ensues. See it before it's gone at http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=3146042998.

Comments? Michael Citrome