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>> Special Edition
Mile high club >> Around the world in one night with Invisible Airlines |
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by LORRAINE CARPENTER
Rewind to mid-September, when Lacroix was racking his brain for a new club-night idea. Inspiration finally came in the form of a New York flyer that featured a die-cut silhouette of an airplane. “The flyer said ‘Invisible Airlines.’ It really stimulated me into thinking, ‘Wow! What if a club could have a night like that?’ It started giving me ideas of how that could be possible.” Lacroix, who’s also a full-time graphic designer, set about branding his imaginary airline—designing a logo, nametags and IDs, locating flight crew uniforms, acquiring an airline drink trolley, airplane seats and a smoke machine (for takeoffs, of course). Lacroix even went so far as to record a CD of pilot announcements, complete with high-pitched cabin-pressure sounds. “Usually, in the plane, there’s a particular feeling, the feeling that you know that you’re stuck in a room with other people and you can’t get out. I wanted to recreate that by shutting off all the windows, and where there were mirrors, putting paintings of clouds. I wanted to make it feel like, you’re with a group of people and it’s gonna happen with these guys, so get friendly.”
For Lacroix, high-concept nights like Invisible Airlines are few and far between in Montreal, a fact that he hopes will change. “I think that’s something that people are going to focus on more. The further that things go with DJs, the more that it has to go beyond just a guy playing behind turntables.” • The next Invisible Airlines is at |
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