PageRank rap: Usually, when you combine rap and education, you get something like MC Times Tables and the Algebra Crew, which nobody would voluntarily expose their ears to. And then there’s street education, but knowing where the cash and stash are at are unlikely to get parental approval. Fortunately, there’s the Poetic Profit, aka the SEO Rapper—that means Search Engine Optimization, and this lyrical mastermind raps about proper Web design, calls to action and conversion goals. Guaranteed to make Unsigned Hype (or at least Google Analytics) at bit.ly/seorap.
Big fake: What if Wonka Industries was a real company—would the economic crisis affect its sales of Three-Course Dinner Chewing Gum? Probably not, but according to Forbes magazine, problems are likely to come from its speculative glass elevator venture. Forbes analyses 25 of the largest fictional companies, from MomCo to Wayne Enterprises and the Tyrell Corporation, whose “more human than human” product sales are tainted by their planned obsolescence—unless someone figures out a workaround at bit.ly/fictionalcompanies.
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