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Goof and
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by LATEEF MARTIN With their brand of “industrial jungle pussy punk,” obnoxious samples and synths with heavy guitar, breaks and bratty vocals, MSI has grown over the last decade, with a musicianship and inventiveness more “serious” bands would be appalled by. Couple all of this with a live show that makes Looney Tunes look like Caillou and you’ve got a rabid fanbase. On tour for their lastest release, If, vocalist/programmer Jimmy Urine explains how success has peed all over him. Mirror: What’s the difference between your live shows and albums? Jimmy Urine: The biggest difference is that we get talked down to. A producer will see us on stage and be like, “You guys wanna sign a contract to make sure you’re not gonna wreck my studio?” It’s like, how would you get anything done? You don’t hang from a chandelier in a studio because no one’s gonna see it! M: Still party monsters after the show? JU: There are certain things I don’t do any more. I don’t make out with every single kid in the audience—as much as I can, because I’m married and stuff. You get to the point where the road takes its toll, where every night, you have to be absolutely insane, jumping off shit and talk to the kids as well. By the time you get back to the bus and someone hands you something to eat, you just want to pass out. Then someone’s kicking you awake, “It’s time for soundcheck!” Really? It’s three in the afternoon? What the fuck happened? M: MSI are practically cartoon characters, like another version of Gorillaz. JU: It’s funny you mention that. Right before Gorillaz came out, we worked with [Gorillaz artist] Jamie Hewlett on the artwork for Frankenstein Girls Will Seem Strangely Sexy. We were on a major label, Elektra, and we wanted an animated video by Jamie Hewlett, and Elektra was, “No, we’re not gonna give you any money,” and the next year, he made Gorillaz and we’re like, “Aaaaaw, motherfucker!” And even the singer from the Gorillaz looks slightly like the picture he drew of me, and I was like, that son of a bitch was ready to do this shit! WITH HOLLOWBOY AND VELVET CODE
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