The MirrorARCHIVES: Jan 6-12.2005 Vol. 20 No. 28  
NOISEMAKERS 2005

Mission Exotika

Life's no vacation for Haitian sensation
Justine Charlemagne

 

by KRISTIAN GRAVENOR

Justine Charlemagne might soon have to consult a professional concerning her compulsive habit of collecting job titles. Either that or get a bigger business card. These days the 28-year-old North End resident works as a promoter, agent, actress, model, university student, publisher and editor.

It all connects to her campaign to infiltrate luscious dark-skinned smoochalicious heartbreakers into the peroxide-saturated world of fashion and beauty.

So her immediate preoccupation is to get magazines and films to pay attention to her clients, including Naadei Lyonnais, winner of Charlemagne's eighth annual Miss Exotika contest, held before 1,000 people last month.

"When I was working as a model from '92 to '98, I was the one and only Haitian girl working," she says. "Casting agencies would tell me I could never be a model in Montreal because there's no market for black girls."

Charlemagne responded by entering and winning five beauty pageants, including the 1996 Miss Corona contest, of which she was one of a kind. "There were 100 girls and I was the only Haitian, so I decided to do something for all [dark-skinned] girls. That's how Miss Exotika came about. There's no height or weight requirements, we just want the girls to feel good."

Of course, any social reformer needs a publication, so Charlemagne also launched a magazine, which has since transformed into the monthly newspaper le Journal Positif, with a 10,000-copy distribution.

Charlemagne also wants to help promote the fledgling Haitian cinema industry, which she's been involved with since starring in Pour l'amour de Suzie, a romantic comedy, considered a breakthrough work. "Everywhere I go Haitian people are telling me they liked the movie," she says.

Meanwhile Charlemagne keeps toiling away at a BA in publicity and plans to launch her esteem-boosting Miss Exotika in Haiti, a country she has visited a half dozen times since leaving it for Rosemont at age 11.

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